I build story-led systems for businesses that need sharper execution.
My work sits where AI-native execution, media infrastructure, and creative direction meet, with a focus on health and wellness businesses, media and creative businesses, and private operator clients.
I am an AI-first entrepreneur and storyteller with a background in production, editorial, and distribution. I like building the structure behind the work: the workflow, the narrative spine, the release path, and the systems that keep momentum alive after the first burst of energy.
That operator lens has been shaped by work across health and wellness offers, media businesses, audience-driven ventures, and private operator environments, plus film, editorial, and investor-adjacent settings that demanded both taste and execution.
The through-line is simple: make ambitious work clearer, sharper, and easier to ship without flattening what makes it interesting in the first place.
AI-first ventures
I design with AI in the loop from day one, using it to speed clarity, systems, and execution rather than adding it as an afterthought.
Story-led direction
I build public surfaces, narrative frames, and release logic that make the work feel intentional before anyone reads the second paragraph.
Operator-grade systems
I turn good instincts into usable structure so the team, tools, and workflow can hold up under real pressure.
Built on real rooms, real communities, and real execution pressure.
Creative strategist
Shaping brand direction, content identity, and the connective layer between message, workflow, and customer experience.
Producer and content creator
Building event-driven media, packaging, and visibility for brands that need sharper positioning and cleaner follow-through.
Founder and head of production
Building a niche-focused media and distribution platform across live content, evergreen programming, and community-facing systems.
Independent consultant
Helping operators translate growth ambition into AI-ready infrastructure, production systems, and sharper release paths.
Follow the work across public channels.
The public trail runs across professional positioning, private operator systems, media and creative work, and film-credit proof. Start wherever the context fits.
Professional background and current public profile
Open profilePublic-facing updates and behind-the-scenes snapshots
Open profileChannel for interviews, clips, and long-form storytelling
Open profilePublic page connected to the same identity cluster
Open profileAudio/profile extension under the Michael Plaster name
Open profileFilm credits and selected production work
Open profile