I build story-led systems that help ambitious ideas move with more force.
My work sits where AI-native execution, media infrastructure, and creative direction meet. I care about the story on the surface and the operating system underneath it.
I am an AI-first entrepreneur and storyteller with a background in production, editorial, and distribution. I like building the structure behind the work: the workflow, the narrative spine, the release path, and the systems that keep momentum alive after the first burst of energy.
That operator lens has been shaped by media and community work around 10th Planet Network, Eddie Bravo Invitational, and The Grappling Network, plus film, editorial, and investor-adjacent environments that demanded both taste and execution.
The through-line is simple: make ambitious work clearer, sharper, and easier to ship without flattening what makes it interesting in the first place.
AI-first ventures
I design with AI in the loop from day one, using it to speed clarity, systems, and execution rather than adding it as an afterthought.
Story-led direction
I build public surfaces, narrative frames, and release logic that make the work feel intentional before anyone reads the second paragraph.
Operator-grade systems
I turn good instincts into usable structure so the team, tools, and workflow can hold up under real pressure.
Built on real rooms, real communities, and real execution pressure.
Creative strategist
Shaping brand direction, content identity, and the connective layer between athletes, culture, media, and community.
Producer and content creator
Building event-driven media, packaging, and visibility inside one of the most recognizable brands in submission grappling.
Founder and head of production
Building a grappling-focused media and distribution platform across live content, evergreen programming, and community-facing systems.
Independent consultant
Helping operators translate creative ambition into media infrastructure, production systems, and sharper release paths.
Follow the work across public channels.
The public trail runs across professional positioning, combat-sports media, long-form storytelling, and film-credit proof. Start wherever the context fits.
Professional background and current public profile
Open profilePlaster10p handle and public-facing updates
Open profileChannel for interviews, clips, and video-first storytelling
Open profilePublic page connected to the same identity cluster
Open profileAudio/profile extension under the Michael Plaster name
Open profileFilm credits and selected production work
Open profile